Business Development Manager

Are you an experienced Business Development Manager with a passion for everything digital? Do you have experience in lead generation, sales support and B2B prospecting?  Are you looking to join an award-winning team that pride themselves on being recognised as a centre of excellence of talent development?  Well, this could be for you….

Our client is the World's leading independent specialist for communication to children, families and young people globally.

On offer for the successful Business Development Manager is a fantastic benefits package which includes hybrid working, performance related bonus, health insurance, life assurance, employee assistance programme, Christmas shut down and the opportunity to really take your career to the next level.

Interested? Keep reading….

About us:

We are the World's leading independent specialist for communication to children, families and young people globally. All our work is underpinned by insight and proprietary tools, designed to meet the unique set of objectives for every brief we receive. We champion professionalism within our sector and wider media market, ensuring our clients business is given the care and attention required by supplier partners.

Navigating our clients through the changing digital media landscape is key. Their success has contributed to our business growth and we act as an extension of our clients marketing teams, saving them both time and money.

As well as supporting client growth we have a proactive new business programme and benefit from positive word of mouth and client referrals which have contributed to success. We operate on a global level through our carefully selected agency partner network and centralised management from the UK office with on the ground support in Germany too.

As a fast-growing agency with an ambition for further growth, there is great opportunity to drive your career forward at Generation. We will provide all team members with the support and training needed to realise your career aspirations.

Our people are the beating heart of the business. We have an award-winning team and pride ourselves on being a recognised centre of excellence of talent development.

The role:

As Business Development Manager, you will be responsible for organising the pitch process end to end, reporting directing into the Director of Business Development.

What you’ll be doing;

  • Maintaining & building an appropriate CRM tracker to aid lead generation process
  • Scheduling & generating new leads and enquiries, whilst building relationships with third party procurement agents
  • Understand the value drivers of the business and identifying profitable commercial opportunities to grow revenue and market share.
  • Supporting senior management with recommendations for long term growth opportunities & recommendations for Lead Generation services/providers
  • Monitor performance of commercial activities using key metrics and prepare reports for the leadership team.
  • Work closely with the Marketing team to leverage all up and coming opportunities for new business purposes.
  • Maintain turnover & revenue of current business by working with account leads to consider previously unrecognised additional revenue stream opportunities
  • Maintain relationships with new client prospects throughout the pitching process
  • Represent the company externally e.g. at networking events, conferences and exhibitions to enhance and strengthen the company's profile and optimise all business development opportunities.
  • Onboarding new clients and supporting with transition into account teams

Here’s some stuff you’ll need;

  • Min 3+ years’ UK experience in sales/business development roles.
  • Excellent communication skills with the ability to influence others
  • Good IT skills, particularly using CRM / customer management systems
  • Resilience and a strong work ethic - you should be comfortable working under pressure
  • Strong self-management skills.
  • Excellent attention to detail with strong written and oral communication skills
  • Although B2B sales experience is not necessary for you to apply, it will help to have previously worked in a media agency or media owner environment
  • Numerical and technical aptitude
  • Strong attention to detail
  • Good written and verbal communication skills
  • Ability to work independently and effectively manage a team.
  • Experience in entertainment and children’s media
  • Confidence, positivity, and an ability to present yourself amongst internal/external colleagues.
  • Ability and confidence to learn and apply new skills.
  • Experience in working across international territories.

What you’ll get from us:

  • Performance related annual bonus
  • Loyalty bonusing (based on years at the business)
  • 2pm Early Friday Office Closure across January-August & December 5pm finishes across Sept-Nov
  • Hybrid working available (50-60% of the working week)
  • Flexible start time to allow for avoidance of daily commute times
  • Employee pension scheme
  • Company Health Insurance
  • Company Life assurance policy
  • Employee Assistance Programme
  • Inclusion in externally accredited company training programme
  • 24 days contractual annual leave Include statutory 20 days
  • 1x day off for birthday
  • Additional bonus 3 days available for planning holiday in line with demands of the business
  • Incremental days also available for length of service
  • Christmas to New Year office closure
  • Cycle to office scheme available to all employees
  • Annual season ticket loan (after 12 months employment)

What about the fun stuff?

  • We host a Summer away day for all team members every year (2022 was a Generation Media festival with silent disco and glamping for all!)
  • Quarterly socials fully funded by the company
  • Wellbeing weeks hosted on a quarterly basis including access to puppy yoga classes, massages, coffee vouchers, goodie bags and more
  • Access to fruit, snacks and breakfast on a daily basis in the office
  • On site games room with pool table, ping pong/XBOX games etc


If you feel that this could be the right role for you then apply now and we’ll be in touch.

  • Date Posted:
    26th February 2024
  • Location:
    London (Hybrid)
  • Salary:
    £35,000 - £42,000

To discover more, please get in touch...